Eastridge is the first mall in the US to launch a product search function on the mall website.  You can now browse every rack in Eastridge from one web site!

• Locate the stores that have your items
• Find out about sales and promotions
• See what’s hot and what’s new
• Print coupons
• Reserve items for pickup

The service is made possible through a partnership between General Growth Properties and a local Silicon Valley company, NearbyNow, aiming to make shopping more fun and convenient by providing product, stores, and parking information. 

Eastridge’s online product search headlined the Retail Column of the San Jose Mercury News, and was also blogged about over at searchenginewatch.com and a local Minnesota business blog.